13%
Lead-to-MQL
Conversion Rate
20x
Customer Pipeline Growth
10+
Strategic CRM Implementations
8+
Years of Expertise
Experience
Most of the organizations I’ve worked with already had the right tools in place.
What they lacked was clarity: unclear ownership, inconsistent processes,
and systems that were hard to maintain as teams grew.
My role has often been to step in, assess what’s working and what isn’t, and help teams improve CRM structure, lifecycle flows, and reporting so the system becomes easier to use and easier to trust
Systems and Insights
That Work
I help teams turn activity into clarity. CRM and lifecycle insights show what’s happening at every stage, so follow-ups are consistent and reporting is accurate.
Data You Can Rely On
I organize and connect information across tools so teams can trust
their data, reducing manual work and giving marketing and sales teams
insights to act on.
Processes That Keep Up
I design workflows and automation that scale with the team, making systems easier to adopt and maintain while supporting day-to-day work.
Tim H. - Wealthsimple
Jessica was a key part of the lifecycle team at Wealthsimple. She improved onboarding flows and launched personalized campaigns for key segments, helping elevate our marketing with her technical skillset and cross-functional collaboration.
Liz K. - Nobul
At Nobul, Jessica led lifecycle mapping, automated our email flows, and migrated us from SendGrid to Braze — improving customer journeys and campaign performance through strategic thinking and execution.
Elizabeth G. - Writeway
Jessica built high-converting nurture campaigns for WriteWay and improved trial conversions. She also managed our CRM transition from HubSpot to Salesforce and understands every step of the sales and marketing pipeline.