Strategically Turning
Warm Leads Into Revenue
I help you connect the dots between your tools, team, and customers, so your funnel actually performs.
You probably don’t need more leads. You need more from the ones already in your pipeline.
I work with growing B2B and B2C brands to turn warm leads into customers using smarter automation, cleaner CRM workflows, and retention strategies that drive real revenue.
By the numbers
13%
Lead-to-MQL
Conversion Rate
20x
Customer Pipeline Growth
10+
Strategic CRM Implementations
8+
Years of Expertise
Are We a Good Fit?
You might not need more leads. You might just need a better way to work with the ones you already have.
I work with growth-stage B2B and B2C brands who are ready to stop leaking revenue and start getting more out of their CRM, automation, and customer journeys.
Whether you’re selling software, subscriptions, services, or high-ticket packages, I help you design systems that move warm leads to revenue, and keep customers coming back.
Leads Are Coming In, But Revenue Isn’t
You’re generating leads, but too many go cold or stall in the funnel. Sales handoffs feel clunky, and good opportunities slip through.
Your CRM Isn’t Pulling Its Weight
Your contact list is full, but insights are lacking. Sales is stuck with manual follow-ups and chasing unqualified leads.
You’ve Outgrown DIY Marketing
You know retention is key but haven’t had time to build it out. You're using HubSpot (or want to) but not getting the full value.
Tim H. - Wealthsimple
Jessica was a key part of the lifecycle team at Wealthsimple. She improved onboarding flows and launched personalized campaigns for key segments, helping elevate our marketing with her technical skillset and cross-functional collaboration.
Liz K. - Nobul
At Nobul, Jessica led lifecycle mapping, automated our email flows, and migrated us from SendGrid to Braze — improving customer journeys and campaign performance through strategic thinking and execution.
Elizabeth G. - Writeway
Jessica built high-converting nurture campaigns for WriteWay and improved trial conversions. She also managed our CRM transition from HubSpot to Salesforce and understands every step of the sales and marketing pipeline.